Fluf world NFT: Case Study

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An Overview of Fluf world NFT

On August 7, FLUF World NFT sold all 10,000 programmatically generated unique animated NFTs at $0.09 just 40 minutes after opening. The secondary market is now estimated at more than $40 million, with one-floor FLUF typically fetching more than $1,800. 


The creative studio out of Auckland, New Zealand that created Fluf world NFT

Working on the cutting edge of creative technology

Developing a wide range of real-world applications for NFTs

Link to team profiles https://t.co/P1xeXoYds4


It was originally scheduled to launch on August 5, the same day as the EIP1559 update for the Ethereum blockchain. Due to some issues with gas spikes on the network, the team let the community vote on whether or not to delay the launch by 2 days - and the community voted in Discord to postpone.


The Fluf world NFT project has set a new bar for avatar collection projects in every way, in terms of great execution. The team handled the challenges and issues that arose during the launch with transparency and a level of caring for the community that impressed me as an observer. 

They completely sold out within 40 minutes of the public launch. And the project immediately went up in value as eyes were on this project and understood that Fluf World was special. In fact, some of the limited pre-sales for early backers sold on the secondary market for almost 0 .5 ETH before the public mintage began.


Just a few hours after the project launched, there was a sale on the secondary market of 25 ETH for the rarest fluff, which at the time cost almost $75,000 USD. To me, that was another indicator that there was some serious energy behind this project.


Alex and the team at Fluf world have created something incredible. The next level for avatar projects has been reached. This project offers much more than meets the eye, and the roadmap is absolutely insane: from breeding, NFT staking, full access to 3D files, music, and multiple Metaverse file formats - there is so much to be excited about. It's important to note that anyone can write a good roadmap, and many teams can create super awesome art. But the combination of all the right elements has come together in this project in a special and very organic way.

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Surpassed All previous: 

Within 24 hours, the price of Flufs rose to 1.78 ETH at a price of 0.09 ETH on Sunday after the launch. They have surpassed almost all other projects on the charts in just 2 days and the momentum does not seem to be slowing down. This is not financial advice, but it would not be a bad idea to take a closer look at this project, as I personally believe that something special is going on here.


Run by a Superstar team

The project is run by a superstar team from New Zealand and if you look at the bottom of the website you will see Nonfungible Labs, Centrality, Universe, and ASM.

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It's important to pay attention to different aspects of a project, such as how they respond to their community and deal with unforeseen problems. 


More than just another PFP.

FLUFs today are not only animated PFPs (proof and profile images) that can be used as avatars in three formats (MP4, GIF, and PNG, with 3D models coming soon), but also one of the first audiovisual PFPs where music plays an essential role in the characters, the worlds they inhabit and the long-term project plan. 


The latter is something we want to contribute to directly through our growing portfolio and network of contacts in the music and entertainment industry to help them grow beyond the already amazing partnerships the team has planned. In this context, a FLUF is also a ticket to a world of exclusive content, including physical and virtual concerts, festivals, and experiences.


FluF world NFT Quality


  1. All Unique
  2. Flufs fully owned including commercial rights
  3. Create your own content/derivatives from your Fluf
  4. 3D Digitally rendered
  5. Custom Backgrounds (Becoming # NFTs)
  6. Custom Music
  7. Allows access to The Underground

Note: Assured people about the quality firstly


How they attracted people:

They promoted their Project with creative content on social media. I will mention some tweets below:


The Underground


  1. Fluf world NFT holders get exclusive access
  2. An art gallery that displays your #Flufs
  3. Here you fully customize their backstory and name
  4. Will be the entrance into the Metaverse…

Note: Offer to entrance into the Metaverse


AlteredStateMachine is gonna be super-charging  FLUFS with intelligence from the ASM!


  • FLUFs will be able to automatically earn yield in P2E games.
  • Be able to train your FLUFs to talk to others.

Note: A lucrative offer of P2E games


Signed an agreement with the team from #BeyondVR (https://beyond.fun) to build the custom burrow spaces. 

Experienced w/ building immersive VR spaces where you can hang out with each other

First land release in the next few weeks

Note: Collaboration with Beyond


What has leaked on Burrows so far...

This will be an #NFT

Owners qualify for one burrow per Fluf

Traits of Flufs matter and will factor into Burrows's Aesthetics

The land will play an important part in the mechanics of the Fluf World in terms of utility and breeding


Metaverse Part 3- Breeding

Breeding will generate Fluflets

Fluflets will not age and will be #NFTs

The traits of parents will factor in

Think @AxieInfinity style breed mechanics (the team has used as a hint)

The team said it will release more details once Burrows comes out


Note: Here @Axielnfinity has 932k followers on Twitter.


Another important note is: 

  • The team is fully engaged on Twitter, Video/Voice calls, Q&A, or in Discord
  • Q&A's are done every 1-2 weeks and are either recorded or notes are provided to the community
  • The discord is buzzing with humor, passion, and excitement at all hours


Collaboration:

As we see they have collaborated with

 

Beyond
Centrapay & Sylo
Carbon Click
Altered State Machine


These are the main reasons why these two projects have been so successful within a short time. And their community has participated in all the events in the highest way because they are real NFT collectors who came from other successful events. This is one of the reasons for their success

 

Collaboration with Beyond: A significant leak from earlier today revealed that every FLUF would get a private underground Burrow and public Land within FLUF World.

Importantly, the Beyond VR game is responsible for making these burrows.


Centrapay & Sylo has provided Fluf world NFT with secure payment gateway services.

 

Centrapay is a system that assists merchants by allowing them to connect with and serve their customers. The platform enhances payment services while focusing on the creation of value that can be moved quickly and efficiently.

Sylo, on the other hand, is a platform for decentralized communication.

 

CarbonClick's main goal is for businesses to be able to have their own carbon offset programs. As a result, the platform aims to ensure carbon offsetting programs in a more straightforward, affordable, and trustworthy manner.

 

As a result, FLUF World sees this collaboration as a chance to create "100% Carbon neutral Metaverse avatars!"

 

FluF World NFT Sale:

On August 7, FLUF World sold all 10,000 programmatically generated unique animated NFTs at $0.09 in just 40 minutes after opening. The secondary market is now estimated at more than $40 million, with one-floor FLUF typically fetching more than $1,800.

 

FLUF World NFTs have been sold 87 times in the last 7 days. The total sales volume for FLUF World was $902.24k. The average price for a FLUF World NFT was $10.4k. There are 3,718 FLUF World owners who have a total supply of 10,000 tokens.

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Twitter And Discord Follower Chart

Before the launch, Invisible Friends NFT had a huge number of followers and members on Twitter and Discord, but not so much for Fluf World NFT.

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The most interesting issue is that FluF World NFT got their first 1k followers and 500 Discord members in 20 days.

 

Below the headline created hype before its launch

 

The New Zealand NFT project FLUF World offers more than digital rabbits

 

Overnight, a set of "Bored Ape Yacht Club" NFTs sold for $24.4 million at Sotheby's.

 

And while those who invested in New Zealand's FLUF World NFT project are yet to see such prices, anyone in Aotearoa who bought a FLUF when it went on sale a month ago can already make a huge profit.

 

New Zealand technology company Non-Fungible Labs (NF Labs) has produced 10,000 unique 3D digital art bunnies modeled after one of the project leaders' pets.

 

Each one sold for 0.09 Ether, the world's second-largest cryptocurrency, which is equivalent to about NZ$440 at today's exchange rate.

 

On OpenSea, one of the most popular digital marketplaces, the minimum price you can expect to pay for a FLUF is 0.54 Ether, or NZ$2600. One was just sold for the equivalent of NZ$7222.

 

And while that kind of profit in just a month may be tempting, Aaron McDonald, one of the co-founders, said owners will soon have more than a cute animated bunny on the blockchain.

 

"Owners can give them names and backstories, and soon they'll be able to take them to a digital dance party, download their favorite song DJ, or take them to a game room," McDonald explained.

 

"FLUFs are really interactive media channels, avatars that you can take into the future of the Metaverse."

 

According to the website, more features will be added, including the ability to create baby FLUFs and access to online performances with a variety of musicians.

 

Each FLUF World NFT owner will also receive a full 3D rig model and have full commercial control over their rabbit.

 

"In the near future, your FLUFs will be able to reproduce, distribute their latest music and content to their fans, or even perform in games," said co-founder Brooke Howard-Smith.

 

"We're collaborating with some exciting people from all over the world to make this happen."

 

In total, more than $42 million has already been spent on initial and secondary sales of FLUFs. A portion of that money will go to charity. So far, more than $420,000 has been raised, and royalties of five percent of each second sale go into the pot.

 

The project's carbon footprint will also be offset by at least 100 percent, according to the website.

 

 


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